Based on a research we’ve made at Ogilvy & Mather Albania, we found out that the majority of greeting cards are usually thrown away. We thought then, how we could switch this negative statistic in a positive outcome?
So, we asked the receivers of this card not to make an exception for us, not to keep it at all. But since they’d throw it, at least to do it in a creative way! Well, what is fun at throwing? Of course, PAPER PLANES!
So, we asked the receivers of this card not to make an exception for us, not to keep it at all. But since they’d throw it, at least to do it in a creative way! Well, what is fun at throwing? Of course, PAPER PLANES!
Folding Process
